LATEST ARTICLES

Storytelling has forever been a core piece in the way humans communicate. It’s universal and powerful, and as marketers, it’s something that is at the core of our skillset. Still, storytelling in business wasn’t something I really thought about too much when I was starting out. I heard it mentioned a lot, but I...
Since we started building outbound sales campaigns, we’ve helped generate millions of dollars in closed deals for our clients. We’re not talking about “meetings” or “pipeline” here.  Real. Closed. Deals. Our number one focus when we engage with a client is helping them find a path to consistently closing deals. That’s not an easy thing...
When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from your weaknesses or avoid embarrassment, will make it harder to...
Do you retain 95% of your customers month-to-month? That sounds like something to be proud of—until you do the math. That’s 5% churn per month, or 60% per year. In other words, you have to replace 60% of your revenue every year just to break even. What if you have monthly 98% retention/2% churn?...
There is an overwhelming amount of fantastic—and free—“inbound 101” content on the web. here’s a tip that so many miss . . . . More than anything, it’s important to be human.  When people ask me about the future of lead generation, the number one idea i raise is that authenticity, funnily enough, is becoming a...